BOOST CUSTOMER LOYALTY DURING PANDEMIC COVID 19 THROUGH PHYSICAL ENVIRONMENT AND INTERACTION WITH STAFF AND CUSTOMER IN LOCAL AMUSEMENT PARK MALANG INDONESIA

نویسندگان

چکیده

According to Undang-Undang (UU) No. 25 of 1992, a Tourism continues develop not only in developed countries, but also developing countries like Indonesia. Indonesia itself has many tourist cities, one which is famous and even recognized for its beauty by foreigners the city Malang. One attractions Malang Night Paradise. Paradise lantern park rides that will have an atmosphere being fairyland with extraordinary at night. In midst increasingly fierce surrounding areas, it important always increase customer loyalty from customers. this study respondents collected were 200 visitors Surabaya according characteristics using snowball technique. Based on data analysis nine proposed hypotheses, eight hypotheses are supported hypothesis rejected.

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ژورنال

عنوان ژورنال: International journal of advanced research

سال: 2021

ISSN: ['2707-7802', '2707-7810']

DOI: https://doi.org/10.21474/ijar01/13957